history of pepe jeans::Meanwhile, three brothers from kenya are hatching an evil plan.From very very humble beginnings the three rented a market stall on the portobello road in west london every saturday, every week, without fail.
Even whilst all of them held down other fulltime jobs.
Little did they know what was about to happen.
Within a very short space of time and for no other reason that the jeans were good quality and fitted well, business started to boom.
In a matter of years they had to move everything into a 25,000 square metre warehouse and set up new office spaces to handle the amount of business they were handling.
By 1980 pepe jeans london was rivalling all of the big us brands for no.
Bruce weber was invited to shoot the first big advertising campaign at this time and with an unknown, soon to be super model, bridget hall.
Several other shoots by weber featured donovan leitch and ione skye, and probably the most memorable one of all with jason priestly.
Over the last 35 years pepe has continued with maverick photographers, directors and talent and has had the pleasure of watching some of them grow into who they are today.
Business is good, the product is established and we continue down lifes path to see what gets thrown at us next.
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